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{{StoryTemplate
|name = Ravit H. David
|email = davidravit@rogers.com
|role = Information specialist (MLS) and independent scholar (PhD)
|inst =
|field = fields of interest include Canadian and British Modernism,periodical studies,content management,digital libraries.
|selfDescription =
|project =My current project interprets the interaction between advertisements and texts in the topography of digital editions of Canadian Modernist periodicals in order to understand the significance of advertisements for the perceived meanings of texts. My project is also an attempt to achieve interoperability of the ad-text relationship by marking it in text-encoding systems, such as Extensible Markup Language (XML), following the guidelines of the Text Encoding Initiative (TEI).
|story = Contextualizing Advertisements – Modeling Text and the Digitization of Canadian Modernist Periodicals
My interest in ads begun during the time I was reading primary sources, i.e. protofascist periodicals from 1930s England (my dissertation). Most of them were available only in microfilms and I had to photocopy specific pages that I needed for future reading etc. Occasionally, especially if the page size of the weekly or monthly that I was working on exceeded A4, I was forced to photocopy only part of the page—the part which contained the article I meant to use in my research. In time, I noticed that when I come back to reading the articles that were cut off from the original print layout I get this nagging feeling as if I am missing some important information. Why did I need to see the complete page layout of the article that I was reading? What were my eyes looking for and that was missing from my photocopies? The answer to my question leads to my current research: my eyes were missing interrupts, to break the stream of text—advertisements. For now, I think of ads like mongrels: partly narratives, partly images, partly commercial objects. Are ads bibliographical items? Do they serve as context, or should we treat them as texts? I stop here, but just imagine the numerous opportunities to enrich future interpretations once the ad-text relationship can be mapped and deciphered.
Digital editions of periodicals will provide the opportunity to recognize the complexity of such relationship. Digitalization of periodicals will also enable me to be engaged in periodical literature in new and reflexive ways.
|scope = I focus on Modernist Canadian periodicals.
|when = roughly 1880-1945
|keywords =advertising, Canadian, encoding, Modernism, periodicals, TEI
|related-stories = newspapers digitization work (Google)[1]
|related-tools =Roma [2] OXygen [3]
}}
