General:Contextualizing Advertisements



User Story Creator Identification

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Name: Ravit H. David


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* undergrad
* grad
* part-time instructor
* pre-tenure faculty member
* tenured faculty member
* archivist-librarian
* independent scholar
* creative practitioner
* interested citizen

Role: Independent scholar (PhD in English, MLS in Library and Information Studies) and a single entrepreneur of each4knowldge--information services (please bear with me until I finish uploading my info to and it is also going to be the home of the advertising project)  


Field of Study/Creative Endeavor: fields of interest include Canadian and British Modernism, periodical studies,content management and control,digital libraries, text encoding.


Please write a paragraph about your persona as a researcher: your position, your discipline, your general research interests, 
and the extent to which you use computers in your research. 
You may wish to mention particular tools that you use with some regularity.


Please provide a short description of the larger project from which this story emerges.

Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945


Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945

Similar to the development of a good interface in software design, the study of advertisements is too often left for the end and in the hands of those who are not trained in textual analysis. And yet, since its coming of age between 1890 and 1918, advertising has played a major role in the creation of a distinguished Canadian culture, and has always been integral to the development of professional periodicals. (Russell, 2001: 98) Hence, disregarding advertisements in studies of periodicals or of Modernity gives rise to a loss of valuable information. In fact, nothing could better demonstrate the reciprocal relationship between advertisements and literature than the magazines’ decision to integrate their advertising content with the editorial content and include further reading matter in their back pages. (Peterson, 1956: 21).

This project will provide new analyses and syntheses of advertisements which hopefully will add greatly to our understanding of the development of the literary periodical press in Canada: its main actors, its social functions, its cultural impact on readers, and its role in the cultivation of Canadian identity. The application of techniques, tools and data from the field of digital humanities will transform our understanding of advertisements, and will be broadly useful in helping entire communities of scholars (not just the applicant) to enhance research in literature, periodical studies and advertising.

By choosing to encode ads in XML and TEI this project builds a serviceable method and tool that can be used for, firstly,the digitization and preservation of materials which contain ads, and secondly, for scholars who are interested in the publishing industry in Canada between the years 1890 and 1945, and in particular in literary periodicals. It invites partnership with libraries, digital initiatives, archives and scholars from various disciplines.

How broadly do the practices described in this story apply to others in same field, in related fields, etc?
* broadly applicable
* shared by some
* shared by few or none

Scope: I focus on Canadian periodicals beginning with The Canadian Bookman (1909-1910) and Canadian Bookman (1919-1939) but am hoping to review more periodicals soon.

Does your story describe current research activities that you think CWRC will enhance (present), 
or future research possibilities that you can only dream of now? (future)

Timeline: 1890-1945

Please provide some keywords that will allow us to group or cluster related stories--or aspects of stories. 
Use as many of the ones listed below as relevant or provide your own.
* Aggregate
* Annotate
* Consider
* Discover
* Interact
* Publish
* Archive/Preserve
* Share
* Visualize
* Map
* Historicize
* Edit
* Network
* Collaborate
* Integrated History of Women's Writing in Canada
* Orlando

Keywords: advertising, Canadian, cultural history, encoding, modernity, publishing, periodicals

Are there parts of the story that relate to other CWRC stories? 
Please provide title(s) and link to the relevant story page.

Related Stories:

Are there tools that do some of the sorts of things you'd like to see in CWRC? 
If so, what are they?

Related Tools: Roma [1] OXygen [2] Can we create a generator for metadata fields used by CWRC on a very general level? (kinda like the MARC fields perhaps?)