General:Contextualizing Advertisements

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{{StoryTemplate
{{StoryTemplate
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|name =  
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|name = Ravit H. David
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|email =  
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|email = davidravit@rogers.com
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|role =  
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|role = Independent scholar (PhD in English, MLS in Library and Information Studies) and a single entrepreneur of each4knowldge--information services (please bear with me until I finish uploading my info to www.itch4knowledge.com and it is also going to be the home of the advertising project)
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|inst =  
|inst =  
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|field =  
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|field = fields of interest include Canadian and British Modernism, periodical studies,content management and control,digital libraries, text encoding. 
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|selfDescription =  
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|selfDescription =
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|project =My current project interprets the interaction between advertisements and texts in the topography of digital editions of Canadian Modernist periodicals in order to understand the significance of advertisements for the perceived meanings of texts. My project is also an attempt to achieve interoperability of the ad-text relationship by marking it in text-encoding systems, such as Extensible Markup Language (XML), following the guidelines of the Text Encoding Initiative (TEI).
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|project = Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945
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|story = '''Contextualizing Advertisements – Modeling Text and the Digitization of Canadian Modernist Periodicals'''
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|story='''Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945'''
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My interest in ads begun during the time I was reading primary sources, i.e. protofascist periodicals from 1930s England (my dissertation). Most of them were available only in microfilms and I had to photocopy specific pages that I needed for future reading etc. Occasionally, especially if the page size of the weekly or monthly that I was working on exceeded A4, I was forced to photocopy only part of the page—the part which contained the article I meant to use in my research. In time, I noticed that when I come back to reading the articles that were cut off from the original print layout I get this nagging feeling as if I am missing some important information. Why did I need to see the complete page layout of the article that I was reading? What were my eyes looking for and that was missing from my photocopies? The answer to my question leads to my current research: my eyes were missing interrupts, to break the stream of text—advertisements. For now, I think of ads like mongrels: partly narratives, partly images, partly commercial objects. Are ads bibliographical items? Do they serve as context, or should we treat them as texts? I stop here, but just imagine the numerous opportunities to enrich future interpretations once the ad-text relationship can be mapped and deciphered.  
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Similar to the development of a good interface in software design, the study of advertisements is too often left for the end and in the hands of those who are not trained in textual analysis. And yet, since its coming of age between 1890 and 1918, advertising has played a major role in the creation of a distinguished Canadian culture, and has always been integral to the development of professional periodicals. (Russell, 2001: 98)  Hence, disregarding advertisements in studies of periodicals or of Modernity gives rise to a loss of valuable information. In fact, nothing could better demonstrate the reciprocal relationship between advertisements and literature than the magazines’ decision to integrate their advertising content with the editorial content and include further reading matter in their back pages. (Peterson, 1956: 21).
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|scope =  
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This project will provide new analyses and syntheses of advertisements which hopefully will add greatly to our understanding of the development of the literary periodical press in Canada: its main actors, its social functions, its cultural impact on readers, and its role in the cultivation of Canadian identity. The application of techniques, tools and data from the field of digital humanities will transform our understanding of advertisements, and will be broadly useful in helping entire communities of scholars (not just the applicant) to enhance research in literature, periodical studies and advertising.
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|keywords =  
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By choosing to encode ads in XML and TEI this project builds a serviceable method and tool that can be used for, firstly,the digitization and preservation of materials which contain ads, and secondly, for scholars who are interested in the publishing industry in Canada between the years 1890 and 1945, and in particular in literary periodicals.  
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It invites partnership with libraries, digital initiatives, archives and scholars from various disciplines.
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|scope = I focus on Canadian periodicals beginning with The Canadian Bookman (1909-1910) and Canadian Bookman (1919-1939) but am hoping to review more periodicals soon.   
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|when = 1890-1945
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|keywords =advertising, Canadian, cultural history, encoding, modernity, publishing, periodicals
|related-stories =  
|related-stories =  
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|related-tools =  
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|related-tools = Roma [http://www.tei-c.org/Roma/] OXygen [http://www.oxygenxml.com/download.html]
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Can we create a generator for metadata fields used by CWRC on a very general level? (kinda like the MARC fields perhaps?) 
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Current revision as of 14:18, 6 August 2010

Contents

User Story Creator Identification

This is optional. Provide if you are comfortable doing so.

Name: Ravit H. David

Email: davidravit@rogers.com

Tell us something about your level of study and the type of institutional appointment you hold. 
Choose any of the terms below that apply to you:
* undergrad
* grad
* part-time instructor
* pre-tenure faculty member
* tenured faculty member
* archivist-librarian
* independent scholar
* creative practitioner
* interested citizen

Role: Independent scholar (PhD in English, MLS in Library and Information Studies) and a single entrepreneur of each4knowldge--information services (please bear with me until I finish uploading my info to www.itch4knowledge.com and it is also going to be the home of the advertising project)  

Institution:

Field of Study/Creative Endeavor: fields of interest include Canadian and British Modernism, periodical studies,content management and control,digital libraries, text encoding.

Self-description

Please write a paragraph about your persona as a researcher: your position, your discipline, your general research interests, 
and the extent to which you use computers in your research. 
You may wish to mention particular tools that you use with some regularity.


Project

Please provide a short description of the larger project from which this story emerges.

Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945



Story

Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945

Similar to the development of a good interface in software design, the study of advertisements is too often left for the end and in the hands of those who are not trained in textual analysis. And yet, since its coming of age between 1890 and 1918, advertising has played a major role in the creation of a distinguished Canadian culture, and has always been integral to the development of professional periodicals. (Russell, 2001: 98) Hence, disregarding advertisements in studies of periodicals or of Modernity gives rise to a loss of valuable information. In fact, nothing could better demonstrate the reciprocal relationship between advertisements and literature than the magazines’ decision to integrate their advertising content with the editorial content and include further reading matter in their back pages. (Peterson, 1956: 21).

This project will provide new analyses and syntheses of advertisements which hopefully will add greatly to our understanding of the development of the literary periodical press in Canada: its main actors, its social functions, its cultural impact on readers, and its role in the cultivation of Canadian identity. The application of techniques, tools and data from the field of digital humanities will transform our understanding of advertisements, and will be broadly useful in helping entire communities of scholars (not just the applicant) to enhance research in literature, periodical studies and advertising.


By choosing to encode ads in XML and TEI this project builds a serviceable method and tool that can be used for, firstly,the digitization and preservation of materials which contain ads, and secondly, for scholars who are interested in the publishing industry in Canada between the years 1890 and 1945, and in particular in literary periodicals. It invites partnership with libraries, digital initiatives, archives and scholars from various disciplines.


How broadly do the practices described in this story apply to others in same field, in related fields, etc?
* broadly applicable
* shared by some
* shared by few or none

Scope: I focus on Canadian periodicals beginning with The Canadian Bookman (1909-1910) and Canadian Bookman (1919-1939) but am hoping to review more periodicals soon.


Does your story describe current research activities that you think CWRC will enhance (present), 
or future research possibilities that you can only dream of now? (future)

Timeline: 1890-1945


Please provide some keywords that will allow us to group or cluster related stories--or aspects of stories. 
Use as many of the ones listed below as relevant or provide your own.
* Aggregate
* Annotate
* Consider
* Discover
* Interact
* Publish
* Archive/Preserve
* Share
* Visualize
* Map
* Historicize
* Edit
* Network
* Collaborate
* Integrated History of Women's Writing in Canada
* Orlando

Keywords: advertising, Canadian, cultural history, encoding, modernity, publishing, periodicals


Are there parts of the story that relate to other CWRC stories? 
Please provide title(s) and link to the relevant story page.

Related Stories:


Are there tools that do some of the sorts of things you'd like to see in CWRC? 
If so, what are they?

Related Tools: Roma [1] OXygen [2] Can we create a generator for metadata fields used by CWRC on a very general level? (kinda like the MARC fields perhaps?)