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{{StoryTemplate |name = Ravit H. David |email = davidravit@rogers.com |role = Independent scholar (PhD in English, MLS in Library and Information Studies) and a single entrepreneur of each4knowldge--information services (please bear with me until I finish uploading my info to www.itch4knowledge.com and it is also going to be the home of the advertising project)   |inst = |field = fields of interest include Canadian and British Modernism, periodical studies,content management and control,digital libraries, text encoding. |selfDescription = |project = Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945

|story=Selling Canadian Literature: Contextualizing Advertisements in Digitized Periodicals, 1890-1945

Similar to the development of a good interface in software design, the study of advertisements is too often left for the end and in the hands of those who are not trained in textual analysis. And yet, since its coming of age between 1890 and 1918, advertising has played a major role in the creation of a distinguished Canadian culture, and has always been integral to the development of professional periodicals. (Russell, 2001: 98) Hence, disregarding advertisements in studies of periodicals or of Modernity gives rise to a loss of valuable information. In fact, nothing could better demonstrate the reciprocal relationship between advertisements and literature than the magazines’ decision to integrate their advertising content with the editorial content and include further reading matter in their back pages. (Peterson, 1956: 21).

This project will provide new analyses and syntheses of advertisements which hopefully will add greatly to our understanding of the development of the literary periodical press in Canada: its main actors, its social functions, its cultural impact on readers, and its role in the cultivation of Canadian identity. The application of techniques, tools and data from the field of digital humanities will transform our understanding of advertisements, and will be broadly useful in helping entire communities of scholars (not just the applicant) to enhance research in literature, periodical studies and advertising.


By choosing to encode ads in XML and TEI this project builds a serviceable method and tool that can be used for, firstly,the digitization and preservation of materials which contain ads, and secondly, for scholars who are interested in the publishing industry in Canada between the years 1890 and 1945, and in particular in literary periodicals. It invites partnership with libraries, digital initiatives, archives and scholars from various disciplines.

|scope = I focus on Canadian periodicals beginning with The Canadian Bookman (1909-1910) and Canadian Bookman (1919-1939) but am hoping to review more periodicals soon. |when = 1890-1945 |keywords =advertising, Canadian, cultural history, encoding, modernity, publishing, periodicals |related-stories = |related-tools = Roma [1] OXygen [2] Can we create a generator for metadata fields used by CWRC on a very general level? (kinda like the MARC fields perhaps?) }}